COLLABORATION: PYRENEX x BALLET MALANDAIN BIARRITZ
Precision, Elegance, Gracefulness…When quilts and pillows dance under the Artistic Direction of Thierry Malandain and the eye of Thomas Canel. An Anniversary Campaign celebrating 160 years of Pyrenex expertise and 20 years of the Malandain Ballet Biarritz, a meeting of shared beliefs and values.
Located in Biarritz, the Centre Chorégraphique National Malandain Ballet Biarritz is one of the leading companies in the French choreographic landscape and has forged an extensive international reputation for itself. Thierry Malandain’s creations showcase the dancing body, its power, its virtuosity, its sensitivity. Humankind and Dance are at the heart and soul of the Malandain Ballet Biarritz.
For its new bedding campaign, the French brand Pyrenex is joining forces with the Malandain Ballet Biarritz to showcase its iconic quilt and pillow products through a bold artistic series in the style of choreographer Thierry Malandain. Movement of the body, gracefulness and purity are the watchwords guiding this campaign. From a protective, all enveloping reassuring cocoon to using it as part of the dance with its billowing, graceful flight, the Pyrenex quilt and the dancers of the Malandain Ballet further consolidate the values of the Pyrenex brand: comfort, gracefulness, timelessness.