To mark Andrea Crews' 18th anniversary, Pyrenex is renewing its collaboration with the brand for the second time, making available 18 iconic products with a view to upcycling them. In plain colours, the Spoutnic, Vintage Mythic and Ewan down jackets have been reworked around the word "Transformations".
In total, 18 unique pieces from the Pyrenex x Andrea Crews collaboration are available on the website www.andreacrews.com.
This exchange allows both brands to communicate together on environmental and social values, and to position Pyrenex within the upcycling landscape, through the creation of exclusive pieces re-using stock, crafted in an artisanal and unique way in France.
Andrea Crews, pioneer of upcycling
For 18 years, Andrea Crews has been shaking up the codes of fashion, thanks to her innovative approach to upcycling and couture streetwear. The Andrea Crews style is oversized, unisex, colourful and bold, playing on mixed materials, strong prints and the subversion of dress codes. This fashion is divided into two lines: the High Street line and the artisanal line produced in her Parisian Marais workshop.
By seeking to give new value to garments that brands no longer want, Andrea Crews became a pioneer of upcycling. An important environmental action that echoes the history of Pyrenex.
Upcycling at Pyrenex
Pyrenex, through its history founded around French natural down — a by-product recovered from the food industry and reworked into a noble material ("upcycling") — is deeply attached to this notion of sustainable development. Creating value is the raison d'être of Pyrenex.
In addition to the 100% made in Saint-Sever bedding, the brand is committed to a dynamic of growing local short-circuit production with the Made in Saint-Sever jacket line. Our future collections will also incorporate models designed with recycled materials.
Finally, the brand is currently working on an ambitious project around this issue to lay solid foundations at every level of the company in order to reduce the company's environmental footprint season after season.
