Pic du Midi de Bigorre

A peak experience

The backdrop of Pyrenex’s FW2021 ad campaign, the Pic du Midi de Bigorre in the Pyrenees, rises to an altitude of 2,877 meters. This iconic spot in the Pyrenees range is home to an astronomy observatory that stands out above a spectacular sea of clouds. The Pic du Midi has a long history and watching both the sky and the stars has continued there since the observatory was built in 1878. This authentic story echoes Pyrenex’s own history and its 160-year-old Factory.

French know-how

Pyrenex redefines its know-how in terms of cold protection and brings this technical expertise to the new Autumn / Winter collection: timeless pieces designed to last and protect, season after season.

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