The beach towel has become a true essential of the warmer months. Beyond its primary function, it accompanies moments of relaxation at the beach, by the pool or beside a lake, while reflecting a lifestyle. A beautiful towel must be comfortable, absorbent, durable and elegant enough to accompany you all summer long.

Welcome to the Sora beach towel range from the Pyrenex Home collection: premium models that combine quality materials, European manufacture and timeless design.


The Sora beach towels: Pyrenex Home's new expertise

With the Sora collection, Pyrenex Home enriches its universe dedicated to the home and beautiful textiles. The towels stand out for their woven stripes, an elegant pattern that transcends trends and brings a refined touch to summer days. They are available in two colours: a terracotta  warm and luminous, as well as a deep blue, with a more timeless feel.

Every detail has been designed to combine aesthetics and functionality: a particularly soft striped velour face, a plain loop face for effective drying, contrasting rice-grain finishes, an embroidered felt Pyrenex logo badge and a signature woven label that highlight the care taken in its manufacture.

Responsible manufacturing designed to last

The Sora beach towels are made in Portugal, a country renowned for its expertise in premium home linen. They also benefit from the OEKO-TEX® certification, guaranteeing a textile free from harmful substances. This commitment to quality reflects Pyrenex's desire to offer durable products that are pleasant to use and designed to accompany many summers to come. Each towel comes with a signed Pyrenex cotton tote bag, practical for carrying it easily to the beach, the pool or the spa.

Why choose a Pyrenex Home beach towel?

Choosing a beach towel Pyrenex Home, is to choose a piece that combines comfort, elegance and quality craftsmanship. Thanks to its premium cotton, generous weight, refined design and European manufacture, the Sora collection meets the expectations of those looking for durable and refined beach linen.


Available in terracotta and blue, the Sora towel is equally at home on a seaside holiday, a day by the pool or a relaxing moment at home. True to Pyrenex's expertise, it embodies a new way of living summer: with comfort, simplicity and elegance.


FAQ: everything you need to know about beach towels

How do you choose a quality beach towel?

Choosing a beach towel comes down, above all, to the quality of its fabric. Cotton remains the benchmark thanks to its natural softness, high absorbency and resistance through repeated washing.

The Sora towels are made from 100% cotton, with twisted combed yarns with a velour effect that offer a particularly soft feel. Their weight of 500 g/m² guarantees an excellent balance between softness, absorbency and durability.


The generous 90×180cm format allows you to lie down comfortably while enjoying a large surface area for drying off after a swim.



What is the difference between a beach towel and a bath towel?

A beach towel is generally larger in order to allow you to lie down comfortably on the sand or a sun lounger. It is also designed to offer excellent absorption while withstanding outdoor use.

What weight should you choose for a beach towel?

A weight of between 450 and 600 g/m² offers an excellent balance between softness, comfort and absorbency. At 500 g/m², the Sora towels rank among premium models.


Why choose a cotton beach towel?

Cotton is a natural fibre recognised for its softness, absorbency, breathability and long-lasting durability. It remains the benchmark material for a quality beach towel.

How should you care for a beach towel?

After a day at the beach, it is recommended to rinse and then wash your towel to remove salt, sand or chlorine. Regular care helps preserve its fluffiness, softness and colours wash after wash.

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