In recent years, the fashion world has become aware of its impact on the environment and the need to adopt a more ethical approach to production. In France, several brands have decided to invest in clothing collections made from ecological and sustainable materials, offering consumers responsible consumption choices. It is therefore possible to dress well in winter while being mindful of the planet. To do so, it is enough to take a few precautions that tell us we are on the right track when choosing our winter clothes.
Ecological materials
To produce environmentally friendly clothing, ethical brands opt for ecologically interesting raw materials. Among these, we find in particular:
• Organic cotton: grown without pesticides or chemical fertilisers, it considerably reduces soil and water pollution, while preserving the health of farmers. This material is primarily used on knitwear pieces at Pyrenex, which is increasingly moving towards an eco-responsible approach.
• Linen: extremely resistant, this natural fibre is also biodegradable and requires no pesticides for its cultivation. Moreover, it grows primarily in Europe, which limits the carbon footprint due to transport.
• Wool: entirely natural, wool offers excellent thermal insulation and makes it possible to create particularly durable garments.
• Hemp: robust and easy to grow without chemical products, hemp has many ecological advantages. It is also very resistant, making it an ideal material for durable clothing.
• Lyocell: produced from wood cellulose sourced from sustainably managed forests, this biodegradable synthetic fibre offers an ecological alternative to conventional polyester.
• Jute: originating from a plant grown in South Asia, jute is often used to replace cotton in ethical fashion accessories. Moreover, it has a low carbon footprint compared to other textile fibres.
• Recycled materials: some brands opt for the reuse of already existing textiles (cotton, polyester, etc.) in order to reduce the quantity of waste produced and limit the environmental impact of the manufacturing process. With Pyrenex down, we are at the heart of upcycling: we recover feathers from the finest French goose and duck farms in the south-west and ennoble them in our Saint-Sever manufacture to meet the highest standards of quality and traceability.
Responsible production: the key to a reduced environmental impact
Beyond the choice of materials, eco-responsible fashion brands also pay attention to their production process throughout the supply chain. At Pyrenex, this involves in particular:
• Promoting local craftsmanship and French expertise, in order to limit emissions linked to the transport of raw materials and finished products. The Saint-Sever range by Pyrenex is specifically dedicated to made in France. All products in this range are manufactured in our feather and down Manufacture in Saint-Sever, in the heart of the Landes. The products are filled with exceptional down, an incomparable down unique to Pyrenex's expertise: the Duvet Legend. Just like our range of bedding items, which is entirely manufactured in Saint-Sever in our manufacture. Products perfectly mastered by our own expertise to guarantee you irreproachable and lasting quality. Fabric and filling are of French quality, rigorously selected to provide you with the best performance.
• Certifying and labelling their products to guarantee compliance with environmental and social standards (OEKO-TEX, GOTS labels, etc.). At Pyrenex, the entire bedding range is notably certified OEKO-TEX standard 100, which guarantees you the complete absence of substances harmful to human health. Step by step, Pyrenex commits every day to the most eco-responsible policy possible. In the long term, we would like to localise the production of our clothing as close as possible to Saint-Sever, through short supply chains.
Combining fashion and ecology with timeless pieces
Pyrenex, like all committed brands, promotes every day the production of pieces that combine ecology and style. This approach to fashion allows you to reduce the frequency with which you buy new items, thereby lowering your impact on the environment. Thus, to reconcile these two aspects, several trends are highlighted:
• Minimalism: sober colours and clean shapes often form the basis of sustainable collections.
• Versatility: in order to improve the lifespan of garments, brands focus on versatile pieces that can be worn in different ways.
• Timelessness: unlike "fast fashion", which changes its lines every month, eco-responsible clothing is designed to be part of a lasting wardrobe, with classic cuts. One of the timeless pieces at Pyrenex is the Vintage Mythic down jacket, a versatile piece that adapts to all body shapes.
• Durability: premium products with rigorously selected fabrics are designed to last longer. The quality of Pyrenex products is recognised in France for its beautiful finishes, quality fabrics and down with exceptional insulating power. Products to wear, cherish and pass on.
Second-hand shopping
Buying second-hand clothing is one of the best ways to reduce the environmental impact of your winter wardrobe. Charity shops, car boot sales and online platforms offer a wide variety of quality winter clothes at affordable prices. Giving a second life to pre-existing garments is an ecological approach that helps reduce demand for the production of new items.
Taking care of your clothes
Another important aspect of eco-responsible fashion is taking care of your winter clothes to extend their lifespan. Follow the care instructions recommended by the manufacturers, avoid over-washing them, and carry out repairs when necessary. At Pyrenex, our after-sales service team is at your disposal to repair your damaged down jackets .
According to ADEME, the textile industry sector has an impact of 4 billion tonnes of CO2 on the planet. This is greater than international flights and maritime traffic. Eco-responsible fashion in winter is therefore essential to reduce our impact on the environment. By making informed choices, buying responsibly and taking care of your clothes, you can stay warm while protecting our planet. This winter, take one more step towards a more sustainable wardrobe and choose eco-responsible brands like Pyrenex, which commits every day to going one step further in this direction.
